Verizon Hires Leslie Berland, Former Peloton and Twitter CMO, as Marketing Boss – Variety
Telecom giant Verizon hired Leslie Berland, previously the top marketing exec at Peloton and Twitter, as CMO. Berland will assume the role of executive VP and chief marketing officer at Verizon, effective Jan. 9, 2024. She’ll report directly to Hans Vestberg, Verizon chairman and CEO. Berland takes over the CMO role from Diego Scotti, who exited Verizon earlier this year and now serves as PayPal’s EVP and GM for consumer group and global marketing and communications. Berland will lead all aspects of Verizon’s global brand and marketing strategy, including marketing activation and creative, marketing effectiveness, consumer insights, media buying and strategic partnerships. Most recently, Berland was CMO at fitness company Peloton, which she joined in January 2023. Before that, she was chief marketing officer at Twitter from 2016 until November 2022 — exiting after Elon Musk’s takeover of the social network (now called X). During most of her tenure at Twitter, Berland also served in a dual role as the company’s head of HR. Prior to that, she was EVP of global advertising, marketing and digital partnerships at American Express. Berland also served four years as a board member of the Ad Council, a not-for-profit PSA org. “Leslie has spent
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