3 Practical Guidelines For Writing A Better LinkedIn “About” Section – Forbes

LinkedIn has become a routine way to learn about a new business contact and share news and insights. But your LinkedIn profile doesn’t need to be routine. getty LinkedIn has become a routine way to learn about a new business contact and share news and insights. But your LinkedIn profile doesn’t need to be routine. Colleagues, potential clients and employers head to LinkedIn to learn about who you are. They may look for facts about where you’ve worked and what skills you have, but what they really want to know is how do you show up. Who are you? What will it be like to work with you? So instead of listing your key skills or qualities in cliched language such as “strategic thinker” or “dedicated to my clients,” show these in a memorable and human-centered way. The following 3 guidelines for writing your LinkedIn’s About section will help you get there. 1. Start Your LinkedIn Profile With An Intriguing Beginning You want a profile people will remember. So choose a story or turn of phrase that will make people ask questions. Sharing personally has efficacy on LinkedIn, but you want to do it strategically so it retains its power.
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