Youtube

YouTube is by far the dominant digital streaming player in Japan, new research shows. Behavioral data from AMDP Analytics shows that the Google video platform commands more than 65% of Japan’s video-on-demand hours, with news and baseball leading the way genre-wise. AMPD‘s YouTube dashboard intelligence tool shows Japanese audiences watched 2.8 billion hours of content on YouTube in May, which is 38.5 hours per viewer. “Japan’s YouTube viewing looks far more like television than people assume — long-form content dominates, audiences are spread across every age group, and engagement peaks at nine in the evening. YouTube isn’t competing at the edges of the screen economy in Japan; it’s operating at its centre,” said Sam Yousif, Managing Director of AMPD Analytics. In terms of viewing trends, ANNnewsCH, TBS News Dig and 日テレNEWS networks led the way, ahead of entertainment brand Oricon. In sports, three channels – PacificLeagueTV (Pacific League baseball), Pivot and SPOTVNOW – lead the way in both free and paid-for streaming, with DAZN Japan and horse racing channel JRA also strong in the free space. Watch on Deadline On the entertainment front, Oricon and Netflix Japan sit alongside indie creators such as ほんの1分 and MrFuji from Japan. Around 70%

YouTube accounted for more than 65% of all digital video-on-demand hours watched in Japan in May, reaching 72 million viewers who collectively logged 2.8 billion hours on the platform, according to new behavioral data from ampd Analytics. The figures come from the ampd YouTube dashboard, a streaming-intelligence tool launched by ampd Analytics, a Media Partners Asia company. Japanese viewers averaged 38.5 hours apiece on the platform during the month. “Japan’s YouTube viewing looks far more like television than people assume – long-form content dominates, audiences are spread across every age group, and engagement peaks at nine in the evening. YouTube isn’t competing at the edges of the screen economy in Japan; it’s operating at its centre,” said Sam Yousif, managing director of ampd Analytics. Popular on Variety The data points to a mainstream, nationwide audience rather than a youth-skewed one. YouTube’s reach splits almost evenly by gender, with 36.1 million male viewers and 35.5 million female viewers, and spans every age bracket, from 18 million viewers aged 10-29 to 13 million aged 60 and over. Viewing skews toward the Kanto region, which accounts for 32 million viewers, and toward middle-income households, with the four-to-eight million yen income bands forming the

As the future of NBCUniversal enters a new phase in its planned split from Comcast, the media company continues to cut deals for its Peacock streaming service. The latest news: Peacock is coming to YouTube Primetime Channels, in a bid to try and grow the streaming service’s reach and subscriber base. YouTube said Monday that Peacock’s Premium Plus tier, which does not include ads and costs $16.99 per month, is now available through its Primetime Channels subscription marketplace. The deal brings Spanish-language coverage of the 2026 FIFA World Cup and Love Island USA to the platform, with the NBA and NFL seasons coming back soon. YouTube Primetime Channels is one of the largest subscription streaming marketplaces in the U.S., alongside Amazon Prime Video and Roku. Peacock had mostly avoided third-party streaming marketplaces, as well as streaming bundles, since it launched in 2020. That has left Peacock somewhat sub-scale compared to competitors, though it is now making up for last time, cutting a flurry of deals in the last year. The first of those deals came last fall, when Peacock inked a deal for a bundle with Apple TV, and struck a deal with Walmart to offer Peacock for free to

Now you can subscribe to Peacock through YouTube to get a slew of entertainment and sports from NBC, Bravo, Telemundo and more, directly through the YouTube app. Peacock’s Premium Plus tier, priced at $16.99/month, is now available as a subscription through YouTube Primetime Channels in the U.S. It’s the priciest Peacock package, which includes limited ad breaks. The cheaper Peacock Premium plan with ads ($10.99/month) is not available through YouTube. The addition of Peacock Premium Plus to YouTube Primetime Channels is part of a larger multiyear agreement between NBCUniversal and Google announced in the fall of 2025. That pact included YouTube TV’s continued carriage of NBC broadcast stations and NBCU’s suite of cable networks, plus the relaunched NBC Sports Network (NBCSN). Popular on Variety Other services available on YouTube Primetime Channels include NFL Sunday Ticket, HBO Max, Paramount+ and Fox One. The YouTube Primetime Channels hub is an effort to keep streaming subscribers in its app; it’s similar to the premium channel-store offerings from Amazon Prime Video and Roku. First launched in 2020, Peacock features live sports like Sunday Night Football, NBA, MLB, Big Ten and Notre Dame College Football, Premier League and WNBA, and more; original shows such as

YouTube has a separate kids app and parental controls on its regular platform that allow for "supervised kid accounts" for preteens who have aged out ...

Brandon Aiyuk continues to air grievances against what soon will be his former team. The soon-to-be-former San Francisco 49ers receiver went to YouTube on Saturday to speak more on his feud with the 49ers. It’s a bit all over the place, but here’s a paraphrase of what the video contains: The 49ers are referred to as “That Team” and never by name. Aiyuk fired his agent, Ryan Williams, because of Williams’ affiliation with 49ers general manager John Lynch. John Lynch came to Aiyuk’s home. Aiyuk also said Kyle Shanahan had the temperament of a toddler For a video that runs 3:33, there’s a lot to go over. A portion of the John Lynch visit is transcribed below: ”General manager gonna pull up to my house. A weirdo. Like, bro, don’t pull up to my house uninvited boy. S**t aint safe. But I knew his ass was gonna do it. So I’m looking at my camera, my front door camera, see a big ‘ole white boy—white man, former NFL Safety, and I’m like “Aw, hell no.” And I know my wife is about to be back home soon. So I had to call my wife and say, “Uh, there’s a big-ass

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The most convincing display of tennis in the first episode of a new YouTube channel from two people with 10 Grand Slam titles between them comes from an 11-year-old, who appears for little more than a minute. And that’s the whole point. Three-time Grand Slam singles champion Andy Murray, and his brother, seven-time Grand Slam doubles champion Jamie, spend the opening episode of “The Set” trying to teach YouTube star KSI how to play tennis. Joshua Lotsu, a county player from Surrey, England, is KSI’s final obstacle on his one-day journey into being a pro. At Wimbledon, the Murrays ask KSI to try to return one of Lotsu’s serves. KSI has three shots. He returns none. The 33 year old, whose real name is Olajide Olatunji, takes the defeat well, which is for the best given that Lotsu is still at primary school. “The Set,” which released its first episode Friday, is the latest in a growing collection of channels created by leading tennis players seeking a creative outlet — and control of how they present their stories and selves to the world at large. Serena and Venus Williams are reuniting at Wimbledon Ava Wallace Some, like Daria Kasatkina and

CREATING A SPACE “I choose to upload to YouTube because of the freedom it provides, the connection it provides,” Royal Court host Brittany Broski, right, told Ankler Media CEO Janice Min, left, and YouTube Chief Business Officer Mary Ellen Coe. (Brand Innovators) Share I covered all of Ankler Media’s conversations and convenings at Cannes Lions, listed 14 must-meet power players at the fest, profiled YouTube daredevil Michelle Khare and wrote about Hollywood’s creator gold rush and Netflix’s podcast ambitions . I’m natalie@theankler.com Wheels up! The extreme temperatures here in France haven’t let up quite yet, but it’s time for me to say au revoir to another Cannes Lions. This year’s International Festival of Creativity felt particularly frenzied, with panels and meetings and invite-only dinners and concerts and comedy shows crushing into every moment of the day. (Keep reading for my recap of Ankler CEO Janice Min ’s Thursday morning conversation with YouTube chief business officer Mary Ellen Coe and comedian Brittany Broski , where Netflix’s comments about YouTube and the streamer’s attempts to swipe its podcasters were front of mind, CAA’s big debut, Ankler contributor Claire Atkinson ’s sit-down with People Inc.’s Neil Vogel , and full videos of some