Friday, September 17, 2021
Friday, September 17, 2021


Youtube News, Headlines, and Insights From Across The Web

PBA superstar James Yap launches YouTube channel | ABS-CBN News

PBA superstar James Yap launched his YouTube channel on Thursday, as he began exploring the world of vlogging. A decorated basketball player, Yap is not new to the public light. He has been the face of the Philippine Basketball Association for years, with 16 all-star appearances in the league. For his first vlog, Yap talked about his team, the Rain Or Shine Elasto Painters, and their current residence in Pampanga where the 2021 PBA Philippine Cup is being held. Check out Yap's official YouTube channel here. PBA set to resume after go-signal from Bacolor venue Also dubbed "Big Game", James also shared a sneak peek of the Elasto Painters' practice and workouts in his vlog. According to him, the gym is a 40-minute bus ride from their current residence. PBA commissioner Willie Marcial on August 30 said that the league is still looking forward to returning to Metro Manila. "Dito muna (sa Pampanga) ang elimination," Marcial said. "Ang plano, babalik sa NCR 'pag okay na talaga sa NCR." (The league's elimination will be conducted here in Pampanga. The plan is to return to NCR if the situation becomes okay in NCR.) PBA still hopes to return to Metro Manila…

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As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps … – TV[R]EV

Between new streaming services , massive increases in CTV ad spending , and growing investments from major tech players, the digital video ecosystem is moving quickly and showing no signs of slowing down. Amidst this turmoil, however, YouTube stands above the fray as a seemingly immovable giant. The company’s revenue increased by 84% year-over-year in the second quarter of 2021, driven in large part by a rebound in online advertising. YouTube’s advertising success can be credited to its automated auctions, which are proving to be extremely effective at selling ad space. According to a recent article from The Information, this effectiveness is due to YouTube underpricing publishers that sell spots directly on the platform. “One digital media executive told The Information that his firm is now selling as little as 10% to 15 of its YouTube ad space directly, down from as much as 40% three years ago. That’s because YouTube charges as little as a quarter what the publishers charge for spots they sell on their YouTube programs, the executive said.” By undercutting those publishers that sell directly on their own content, YouTube is seeing outsized benefit from its growth. So what are publishers to do about it? If…

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YouTube launches search for new content creators | ABS-CBN News

MANILA -- YouTube has partnered with local telco Smart in bringing to life this year’s NextUp in the Philippines. NextUp is a contest that searches for and trains the country’s next generation of YouTube content creators. “YouTube is all about the content creators and we’re committed to supporting their discovery and growth. We hope to enable not just the finalists but all the NextUp participants, so more creators can benefit from this amazing initiative,” said Marc Lefkowitz, director of YouTube partner development and management for Asia Pacific. “Together with Smart, we will hone their skills and help them seize the economic opportunities that come with having a growing YouTube channel,” Lefkowitz added. For this year, YouTube and Smart will look for 12 Filipino content creators who will each receive equipment stipend worth P100,000, and free data packs.  Furthermore, they are entitled to participate in an online creator camp where they will receive mentorship from industry experts, NextUp alumni, and current YouTube content creators about production skills, audience development, and channel growth among others.  Meanwhile, there will also be a series of online training workshops for the non-finalists. Since it was launched in 2011, NextUp has helped over 500 creators in…

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YouTube Adds Traffic & Revenue Data to Mobile Analytics – Search Engine Journal

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue.Creators can now stay informed about their earnings while they’re on the go, and see how viewers are finding their videos.Speaking of revenue, YouTube is giving creators a new way to plead their case if they feel they were incorrectly removed from the YouTube Partner Program.Here’s more about the announcements from YouTube’s weekly news update.More YouTube Analytics Reports on MobileYouTube is in the process of bringing more desktop features to mobile.AdvertisementContinue Reading BelowAs part of this initiative, creators are getting access to two new reports under the revenue tab in the Studio Mobile app.Monthly Revenue ReportScreenshot from report shows estimated revenue for the current month, along with historical data so you can compare month over month performance.AdvertisementContinue Reading BelowTransaction Revenue ReportScreenshot from report shows where your earning came from which includes channel memberships, Super Chats, Super Stickers, and other things that are paid for by viewers.Traffic Sources Performance ReportScreenshot from available only in the video overview section of YouTube Studio on desktop, creators will now have access to the traffic sources report on mobile.AdvertisementContinue Reading…

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Family YouTuber deletes account after criticism over video coaching son to cry – The Today Show

A YouTube star told TODAY Parents she's consumed with regret after she posted a video of herself coaching her already distressed child on how to cry for the camera.In the now-deleted clip, titled "We are heartbroken," Jordan Cheyenne explained that her family’s puppy had been diagnosed with a potentially deadly illness.Cheyenne’s son, Christian, 8, was seen sobbing loudly in the passenger seat as she broke the news to her 500,000 subscribers.“Come closer,” Cheyenne told him, while pulling him towards her. “Act like you’re crying.”“I am crying,” the little boy replied. “Mom, I’m actually seriously crying.”Cheyenne coached Christian to scrunch up his face, told him to wail in a certain way and told him how to place his hand.“Let them see your mouth,” the parenting and lifestyle vlogger said. “Look at the camera.”After uploading the footage last week, Cheyenne was swiftly criticized on social media.“The Jordan Cheyenne video is so disturbing and hard to watch," wrote Twitter user Andrea Russett. "Social media can be so dark.”Cheyenne spoke to TODAY Parents on Tuesday, saying that what she did was "disgusting" and "inexcusable" — but not uncommon for people who put their children on YouTube."I want people to know that I've deleted my…

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Denver Mayor Hancock scared by YouTube prankster – KDVR

by: Sean O'Donnell Posted: Sep 14, 2021 / 04:45 PM MDT / Updated: Sep 14, 2021 / 04:45 PM MDT Denver Mayor Michael Hancock at a news conference about COVID-19 on May 14, 2020. DENVER (KDVR) — Can you imagine walking down the 16th Street Mall and having a bush jump up and scare you? That’s exactly what happened to Mayor Michael Hancock – and many other people – recently. In a video posted to the Texas Bushman YouTube channel, a man talks about how he was hiding in plain sight waiting to scare people. It’s not totally clear when the video was recorded, but it appears to be a weekend day from this summer, given the crowds, the clothing and the occasional mask. The prankster’s disguise is pretty clever, looking like an ivy bush in a planter. The only thing off is that it’s located somewhat in the middle of the walkway near the mall’s intersection with Arapahoe Street. The highlight though comes toward the end when Denver Police Chief Paul Pazen lets the prankster know one of his “victims” was Mayor Michael Hancock. The video then cuts to the scare in question, which you just need to experience…

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Upper Peninsula Authors Group Launches YouTube Channel |

Writers and publishers in Michigan’s Upper Peninsula have found a new place to connect with their audience – their own YouTube channel, affectionately known as “UPPAA-tube”. The Upper Peninsula Publishers & Authors Association (UPPAA) launched its YouTube channel on the 1st of September to serve as the digital video platform for authors and publishers of the Upper Peninsula (U.P.). In addition, because the videos are accessible to everyone, they will be a valuable resource for teaching English Composition at the high school or college level. UPPAA YouTube Channel Team The name behind the UPPAA YouTube channel is Brandy Thomas, of Thomas Editing, Marquette (Michigan), a professionally trained audio/video editor. “She first suggested that we might build out our stream of informal YouTube recordings into a branded and polished presence,” says Victor R. Volkman, President of UPPAA and Senior Editor at Modern History Press of Ann Arbor, Michigan. Brandy Thomas provides the editing expertise to turn a raw recording into a watchable and entertaining episode. The show host is Evelyn Gathu, Director of the Crystal Falls District Public Library. It was her initiative that led to the U.P. Notable Books Club, so she played a critical role in launching the UPPAA Channel. Victor…

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51 of the Biggest Money Influencers on TikTok and YouTube | GOBankingRates

©Rachel Cruze The ways in which people learn about money have changed considerably thanks to the internet. Gone are the days where your only options are reading personal finance books or working with a financial advisor. In the mid-to-late 2000s, the first personal finance blogs started to appear; with that, the paradigm began to shift. See: 7 Moves Gen Z Should Be Making To Protect Themselves Financially More: Surprising Ways Gen Z and Millennials Are Worlds Apart Financially Fast forward to today and people have an abundance of options, including personal finance blogs and larger financial websites. But more affordable smartphones and faster mobile data speeds have helped fuel the rise of video as the preferred medium of many. After all, watching can be not only easier than reading but also more engaging and even fun. As a result, more and more people are turning to platforms like YouTube and TikTok for recipes, home improvement and, indeed, personal finance. Some money influencers on these platforms have millions of subscribers, each having their own brand and personal touch. Find Out: What Gen Z Can Learn From Millennials’ Money Mistakes Read: The Best Money Experts for Each Generation  We’d like to highlight the top 51 money…

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Wadi's ATM breakers were influenced by YouTube videos | Nagpur News – Times of India

Nagpur: The two alleged ATM breakers — Irfan Khan Pathan and Jamiruddin Shaikh — arrested a day ago by Wadi police were remanded to police custody till September 14 on Sunday, after being being produced before the court. The duo, nabbed following a dramatic chase by cops after being found trying to break an ATM in Waddhamna, wanted to break an ATM after watching similar videos on YouTube. Prodded by the YouTube videos on how to break an ATM with hammer and axe, the three friends, Pathan, Shaikh and Sonu Khan (who is yet to be nabbed), had decided to break an ATM for fast cash. Police said Khan's wife was admitted at the maternity ward of a hospital and he needed some fast money. Pathan owned a chicken shop in Waddhamna. The three accused were heading to Ashti to meet another friend when they came across the ATM near Wadhhamna Chowk, and decided to break it. The trio was spotted by Wadi cops before it could manage to break the ATM open. Pathan and Shaikh were arrested after their car had an accident near Vasudev Nagar. FacebookTwitterLinkedinEMail

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The pressures – and rewards – of being an influencer – BBC News

By Kathryn KyteBusiness reporterimage source, Joy Wongimage captionMichelle Phan now also runs her own cosmetics companyMichelle Phan says she had to quit making her popular makeup and beauty YouTube videos because she was burned out."It became harder and harder for me to pretend to be happy," she says. "And I had become toxic with my relationships and friendships. I had my threshold."Ms Phan, 34, is looking back on the period from 2017 to 2019 when she took a break from uploading her tutorial videos.A so-called social media influencer or creator, she says she needed time off from the constant pressure to upload ever more content, and chase more and more views and likes.Today her eponymous YouTube channel has 8.84 million subscribers around the world, and Los Angeles-based Ms Phan mentors and supports other people who are making and uploading videos.She says that many feel stressed about running out of ideas, and compelled to make new content multiple times per day.image source, Michelle Phanimage captionMs Phan's videos are watched millions of timesBut what exactly is a social media influencer? There is no hard and fast definition, but in essence it is someone who has enough followers on social…

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