What undercover voters tell us about social media during the Senedd election campaign – BBC
Tactical voting and targeted ads - what I learned while undercover online for the election Getty Images Social media played a big role in how parties got their messages out to voters After dramatically losing her seat in Welsh Labour's worst-ever Senedd election result, Eluned Morgan gave a concession speech mentioning – of all things – social media. The former first minister said it had "changed the way we do our politics" and now "sets the political narrative". One message, she said, cut through to voters: "If you want to stop Reform, then vote Plaid." It was far from the only factor she cited as contributing to her party's electoral collapse but, as it warranted a mention, it's worth asking: What role did social media play in the election, and how much of it was down to that message from Plaid Cymru? PA Media Eluned Morgan resigned as leader of the Labour Party in Wales on 8 May, » Read More
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