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Do Instagram DMs boost your reach? Instagram head says 'no' Instagram Head Adam Mosseri posted a video directly addressing a rumour that's been circulating among creators and casual users: that sending direct messages boosts your content's reach. The answer is simple. It doesn't. "There's a rumour out there that if you DM people, you're going to get more reach," Mosseri said in the video. "And I just wanted to be clear that that is not the case." He emphasised that while DMs are valuable for staying connected and building relationships, they have zero algorithmic benefit for visibility. As the creator strategy is built on some algorithm assumptions, when myths spread, they tend to drag people into false strategies. Mosseri’s direct way of saying it cuts through the noise; it’s a pattern he’s already adopted as Instagram gets more pressure from creators who are frustrated with declining reach and that kind of algorithm opacity that nobody can really see. The rumour probably came from a kernel of truth, in a way. Engagement activities do matter to Instagram’s algorithm. Likes, comments, and saves push reach. DMs, though, work outside the public engagement ecosystem. They’re private interactions that the algorithm doesn’t measure or

No. 10 Arkansas struck last in a tense back and forth thriller on Friday night, defeating Kentucky 5-4 on Senior Night at Kentucky Proud Park that also saw freshman Braxton Van Cleave stretchered off the field after a nasty collision. The Razorbacks scored a single run in five innings, including the deciding one in the eighth inning after a leadoff walk. Meanwhile, UK left double digit runners on base as it found itself constantly swimming upstream. The loss dropped the Wildcats to 31-19 overall and 13-16 in the Southeastern Conference. The game featured four lead changes and three ties, as the Hogs answered with every UK run as soon as the Cats pushed one across. Arkansas got a pair of early solo home runs before its late RBI double after a walk and stolen base. UK had its chances to gather another victory but could not find the timely hit. UK also saw breakout freshman Van Cleave a stadium-silencing injury after ramming into Arkansas second baseman Camden Kozeal. Van Cleave was nearing second base on his RBI single and appeared to be looking into the outfield as he slammed into Kozeal’s back and was lifted off his feet. Van Cleave

A San Bernardino County man was sentenced to 540 months in federal prison for sexually exploiting two teenage girls he met on Instagram, including by posing as a teenage boy to entice them into having a sexual relationship, and for bringing one victim from San Luis Obispo County to Mexico to engage in illicit sexual activity. Daniel Navarro, 42, of Victorville, was sentenced by United States District Judge André Birotte, Jr., who also ordered him to pay $15,000 in restitution. Navarro has been in federal custody since July 2022. At the conclusion of a four-day trial in July 2025, a jury found Navarro guilty of six felonies: two counts of sexual exploitation of a child to produce a sexually explicit visual depiction, one count of attempted enticement of a minor to engage in criminal sexual activity, one count of transporting a minor with intent to engage in criminal sexual activity, one count of distribution of child pornography, and one count of transportation of child pornography. According to evidence presented at trial, from at least August 2021 until July 2022, Navarro used Instagram to entice two 14-year-old girls into believing he was “Danny,” a 15-year-old football player from California, using the

May 15, 2026, 4:45 p.m. ET It's modern-day "Love & Basketball" in Durham, North Carolina. Duke center Arianna Roberson went Instagram official with boyfriend Cooper Flagg, who also played basketball at Duke before being drafted No. 1 overall by the Dallas Mavericks in 2025 and winning Rookie of the Year. The basketball duo confirmed their relationship with vacation photos from a trip to Turks and Caicos. Roberson shared a TikTok video of her and Flagg holding hands as they showcase their matching vacation outfits on Thursday. Flagg later shared an Instagram Story of the duo sharing a kiss. He added two black heart emojis to the post. Both Roberson and Flagg arrived at Duke in Durham, North Carolina, as freshman in the 2024-25 season. Flagg was named the national college player of the year after averaging 19.2 points per game, while Roberson was sidelined for the season with a knee injury. The following season, Roberson averaged eight points and 5.7 rebounds in Duke's run to the Elite Eight in the 2026 NCAA Tournament. The couple first sparked speculation after Roberson sat alongside Flagg's parents during his Rookie of the Year ceremony in April after he averaged 21.0 points, 6.7 rebounds

This article is written by a student writer from the Her Campus at Wisconsin chapter and does not reflect the views of Her Campus. An Underrecognized Art Form In today’s world where social media is full of toxic, overwhelming and draining messaging, there is one thing keeping me on Instagram: the art of edits and montages. I think most people are familiar with the editing accounts that spend time thoughtfully curating these wonderful little videos, but I’d like to dedicate this article to these creators and their mini masterpieces. Editing is something that most might come across on Instagram daily, but the time and effort that goes into these videos is underrecognized. Here’s a couple of thoughts on why this community is so fun: After the rise of masterpieces like Bridgerton and Heated Rivalry, my feed began to fill with multiple accounts that showed a similar pattern. Each had a sizable fanbase, a creative mind, and tons of videos dedicated to various movies and TV shows that many of us know and love. These videos are called “edits,” or in some cases simply “montages” that generate a minute of serotonin boosting emotion in the midst of a world filled with

May 13, 2026, 8:18 p.m. ET Melissa Gilbert has returned to the public eye with her first social media post since her husband, Timothy Busfield, was indicted on child sex abuse charges. The "Little House on the Prairie" actor, 62, posted on Instagram for the first time in months after previously deactivating her account amid the case surrounding Busfield. In the post, she promoted a new campaign from her lifestyle brand ModernPrairie, which she co-founded in 2022 alongside Nicole Haase. "Nicole and Melissa are getting into the frame and into the picture, and we cannot wait to share what’s next," the post's caption reads. "And how perfect are these incredible crochet dolls created in their likeness by @hookednovelties? Our Modern Prairie community is endlessly talented, and these two look almost exactly like the photo from last fall." The campaign teased future updates, including "special guests you’ve missed hearing from."

Instagram’s new “Instants” feature lets users send disappearing photos through direct messages with friends and followers. WASHINGTON — Instagram is introducing a new feature aimed at encouraging users to share more spontaneous, unfiltered moments with friends. The social media platform announced Wednesday the launch of “Instants,” a disappearing photo-sharing feature built into Instagram’s direct messages.  The feature allows users to send casual photos to close friends or mutual followers directly from their inbox. Unlike Stories, Instants disappear after they are viewed, although users can save them privately in an archive for up to a year. Instagram said the goal is to make sharing feel more immediate and less curated. “No edits, no pressure, just life as it happens,” the company said in its announcement. Users can access Instants through a photo stack icon located in the bottom-right corner of their inbox. Photos can include captions but can't be edited further. Friends can react, reply and share their own Instants, with responses sent through direct messages. Instagram also added accompanying features including: An archive for privately saved Instants A recap tool that compiles archived Instants into a Story post An undo option to retract a photo before it is viewed A snooze setting

Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Instagram is once again cribbing from competitors like Snapchat and BeReal with a new photo-sharing format it calls “Instants,” which are ephemeral photos that you can’t edit and that you can only share with your close friends or followers that follow you back. Instants are available globally beginning on Wednesday as a feature in the inbox in the Instagram app and as a separate app that’s now in testing in select countries. To access Instants from the Instagram app, go to your DM inbox and look in the bottom-right corner for an icon or a stack of photos. After you post a photo, your friends can emoji react to it and send a reply to your DMs, but after they see it, the photo disappears for them. Instants also disappear after 24 hours, and they can’t be captured in screenshots or screen recordings. However, your Instants will remain in an archive for you for up to a year, and you can reshare them as a recap to your Instagram Stories if you’d like. You can also undo

Prakhar Khanna/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET key takeaways Google partnered with Meta and Apple to improve Android. Adobe Premiere is launching on Android soon. Android 17 adds more creator-focused video-editing tools. Android is better than iOS in numerous ways, but day-to-day app interactions aren't one of them. My favorite phones of 2026, from the foldable Oppo Find N6 to the camera-focused Vivo X300 Ultra, all run Android, but I have trouble shifting to them full-time because my most-used apps work better on iOS. Google is acknowledging and fixing this problem with Android 17.  It is working on changes that might appeal to content creators and iPhone users who have been considering switching to Android. Also:  Android phone slow? I changed 2 developer settings for an instant speed boost With Android 17, Google is adding more creator-focused features to help make the most of the industry-leading camera hardware available on Android phones. For those who want to switch, the company has also worked with Apple to overhaul its iOS-to-Android transfer process. Here's why Android 17 is one of the most exciting OS upgrades in recent years. Fixing the Instagram experience Instagram is one of

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