The YouGov survey along with Snap Inc. was undertaken to assess consumer views and key trends that make the digital generation happy. On the occasion of the International Day of Happiness, YouGov, an international Internet-based market research and data analytics firm, and Snap Inc, published the results of their joint study, which was undertaken to assess consumer views and key trends that make the digital generation happy. The Key Survey findings show the following results. 97% of users associate the terms Happy, Fun, Creative or Trendy with Snapchat. 87% users consider Snapchat as ‘the best’ platform compared to other platforms among the competition for using creative lenses/ filters, sharing special/happy moments with dear ones. 80% of users prefer Snapchat for celebrating festivals with loved ones. AR lenses are Snapchat’s #1 feature that helps celebrate festivals and special occasions with loved ones.. The wide assortment of lenses and filters on Snapchat was also the most recommended feature for non-users to share happy moments with dear ones. The survey revealed that the app plays a vital role in connecting brands and users as the platform helps them discover new and relevant products in a fun and trendy way. There is a lot
Read More
4 out of 5 digital users in India consider Snapchat as their fun, happy place: YouGov survey
