FC Barcelona came very close to surpassing 2,000 million engagements on social networks in the 2020/21 season. The final figure was 1,960 million, meaning it was for the sixth year running the club with the most likes, shares and comments of its posts. The 42% increase on the 2019/20 season has consolidated its position at the forefront of a ranking in which its closest competitors are Manchester United (1,594 million), Liverpool (1,314), Real Madrid (1,129) and Chelsea (1,047). According to Blinkfire data, Barça has grown on each of the big three networks. The biggest figure overall is for Instagram, which produced 1,571 million engagements (34% more than last season). The club’s quick adaptation to new trends and content formats has helped here, whereby the club was the first in the world to get more than a billion views of its videos in the platform’s highly successful new reels format. On Twitter, Barça is also the number one sports club, where it has gone from 96 million engagements last season to 137 million in 2020/21. Fenerbahçe (120) and Chelsea (100) are the only other clubs to have hit six-figure numbers. But the most spectacular increase has been on Facebook, 123%, which…
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42% increase in engagement as FC Barcelona continues to lead the way on social media
