5 Do's and Don'ts of Using LinkedIn for Your Promo Business

We recently covered the topic of LinkedIn—specifically, how a handful of promo pros are using the platform and how you can get the most out of it for your own promo business. That article covered a lot, but with so much to know and learn about LinkedIn, there’s always more to cover. So we created this list of LinkedIn do’s and don’ts. Similar to our previous feature, this can be a helpful tool whether you’re just starting out on LinkedIn or you’re a power user looking to elevate your LinkedIn game. Let’s get started! 1. Don’t hard sell If you’re using LinkedIn and assuming hard selling is going to work with prospects or new connections on the platform, then you might want to reconsider your approach. Javier Melendez, MASI, national sales executive for Hanson-based distributor, Walker-Clay Inc., explained why. “No. 1 overall rule–after you connect with someone, don’t try to hard sell them via direct message,” Melendez said. “Rule no. 2 is go read rule no. 1 again. How would you feel if I walked up to you and said ‘Hi, I am Javier, can you buy my stuff now?’ You probably are thinking, ‘Yeah, no way buddy.’ So why…
Read More