LinkedIn is over 20 years old. What started as a tool for job seekers to post resumes has morphed into a full-fledged social media network with over 900 million users. Since it’s not as fresh as some peers, marketers may wonder whether LinkedIn can still bring a worthwhile ROI. However, like other marketing tools, what you get from the site greatly depends on what you put into it. Consider the following questions to determine whether you’re taking full advantage of how LinkedIn content can boost your B2B marketing. Key takeaways: Though LinkedIn is business-focused, your content on the medium needs to have personality and help you build a community. LinkedIn is ideal for establishing credibility and linking to your content and website. Remember to appeal visually with scroll-stopping images and attention-grabbing videos. You can also use LinkedIn to test and refine your ideas and gain audience feedback. Dig deeper: SEO guide to optimizing your LinkedIn profile for more connections, better leads Though the site is for professionals, your LinkedIn page shouldn’t be all business. Like your other marketing efforts, infuse your personal and company pages with personality. No one wants to partner with a faceless, bland company. As one marketing
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6 tips for optimizing LinkedIn content for B2B marketing – MarTech
