7 important YouTube Ads lessons you need to learn – Search Engine Land

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete against organic content for attention and time. The same keyword can have a dozen different intents or none at all. And the placement of your ad is more critical than ever. To master YouTube takes a deep understanding of your audience’s challenges and desires, plus how, when and why they use the platform. Here are seven important YouTube Ads lessons I had to learn the difficult – and expensive – way so you hopefully don’t need to. Facebook and Instagram spoiled advertisers by letting them show ads, get clicks, and make sales. The targeting was effective, highly condensing the sales cycle. But I think it is mainly driven by a consumer’s frame of mind while on these platforms. You’re bored, scrolling and looking to be entertained. So when you see an ad that catches your attention, you’ll likely run through a checkout process quickly. Perhaps
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