In Augmented Reality News December 15, 2020 – 8th Wall, the augmented reality (AR) platform that makes it easy to build frictionless AR content for the mobile web (WebAR), has recently announced that with the new iOS 14.3 update, WebAR experiences now work in all major iOS apps, including Instagram, Snapchat, Facebook, Messenger, LinkedIn, and Chrome.According to the company, 8th Wall WebAR already has a reach of roughly 2.9 billion Android and iOS devices and offers the least amount of friction for users to engage with augmented reality experiences via their smartphone devices. While iPhone users were previously well-supported in Safari and in apps like Twitter and Slack, which use SFSafariViewController web views, the latest iOS update now lets brands meet iPhone audiences wherever users spend their screen time, in all of their favorite apps.With iOS 14.3, applications that use WKWebView can now run 8th Wall WebAR experiences. This includes the most popular social media apps, but it also means that iPhone users can experience WebAR content within any iOS app or even in the browser of their choice. The update removes even more friction to access AR experiences, according to 8th Wall, allowing users to get directly to an AR…
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8th Wall WebAR experiences now work across all major iOS apps, including Instagram, Snapchat …
