Sara and Tony Robinson told their 30,000 YouTube followers they wanted to “quit” Airbnb. They won’t pull their 22 active properties off Airbnb, but they’ll try to increase direct bookings. They named six strategies they’re using, from Wi-Fi email capture to influencer marketing. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Sara and Tony Robinson, California-based short-term rental owners, broadcast their advice on building an Airbnb empire — from how to deal with nightmare guests to renovating properties — to over 30,000 followers on YouTube and a combined 80,000 Instagram followers between two individual accounts. The couple, who call themselves the “Real Estate Robinsons,” documented how they left behind jobs at Tesla and iHeartRadio in the last two years to manage their portfolio of 22 active vacation-rental properties — mostly in Tennessee and California — full time. The homes together generate $1.3 million in annual revenue, mostly from Airbnb. The revenue was verified by documents shared with Insider. But now they said they’re turning their backs on Airbnb, as well as the competing vacation-rental site Vrbo. “We just want a little bit more control over how we operate our business,”
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A Couple With 22 Active Airbnbs Says They Plan to Leave the Platform – Business Insider
