Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week’s edition:A new startup is helping influencers create and sell productsThe exact media kit a TikTok influencer house uses to land brand dealsHow TikTok is shaping beauty and skincare brand trendsA look inside the influencer council of fintech giant KlarnaAnd more including influencer Tana Mongeau becoming a talent manager and accepting applicationsSend tips to aperelli@insider.com or DM me on Twitter at @arperelli. Screen shot of Pietra Studio A new startup is helping influencers design and manufacture their own productsA new startup called Pietra is launching a marketplace for influencers to create their own product lines. Pietra wants to help more creators develop direct-to-consumer products like coffee, clothing, or fragrances.The platform works by connecting creators with product designers, manufacturers, and warehouse companies.Dan Whateley wrote that while in beta, the company worked with several influencers to launch clothing and skincare brands.Here’s how Pietra works: Designing a product on Pietra pre-production is free. Then the influencers will cover the costs of manufacturing the items.The company charges a handling fee for any samples ordered, a…
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A new platform is helping influencers create their own product lines
