AiThority Interview with Abhishek Shrivastava, VP of Product at LinkedIn

Hi, Abhishek. Welcome to the AiThority Interview Series. Please tell us about your current role at LinkedIn. I’m the VP of Product Management for LinkedIn Marketing Solutions, where I lead a team that builds products that help B2B marketers connect with buyers, reach new audiences, and unlock opportunities. As B2B marketers continue to face long purchase cycles, a shifting privacy landscape and continued economic uncertainty, our role in creating solutions to help them build their brands and reach decision makers in new ways has never been more important. Generative AI for content and image creation is taking the industry by storm. What are the unique business scenarios where generative AI can be truly effective in marketing and sales?  The number of touch-points and amount of data marketers can collect across the funnel are increasing. With only 5% of buyers in-market to make a purchase at any given time–and even fewer in an economic downturn–AI can help marketers identify and scale the right content for the right buyer at the right time along their buying journey, which can convert them to make a purchase faster. Generative AI can reduce the heavy work required for image creation and also help with customizing
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