Amazon’s Twitch is using livestreams to train its generative AI, and nobody’s happy with it

by Thomas Wilde on Aug 14, 2026 at 3:19 pm August 14, 2026 at 3:19 pm (GeekWire File Photo) Amazon indicated for the first time this week that any video broadcast via its livestreaming platform Twitch could be used to train generative AI, unless users take steps to avoid it, which has caused a significant backlash from both audiences and content creators. The story began with a post on the official Twitch Support account on X (formerly Twitter) which informed users of the existence of a new option on the Twitch dashboard. That option lets users opt out of Amazon using content on their channel to train generative AI. That, in turn, served as a couple of additional implicit announcements: Amazon intends to feed Twitch content into its generative AI models, and this option is enabled by default for all Twitch accounts.. You have to actively turn it off or anything you broadcast via Twitch could be fed into “generative AI content models at Amazon.” According to Twitch’s FAQ, the data gathered from Twitch may be used to train a future model “whose purpose is to generate or synthesize text, audio, images, or video.” (To opt out of Amazon’s training
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