APB Singapore marketing lead Faye Wee takes on global remit at Tiger

Faye Wee, Asia Pacific Breweries Singapore’s (APBS) marketing director, has moved on to Heineken Asia Pacific to take on the role of Tiger’s global marketing manager. APBS’ spokesperson confirmed the move to MARKETING-INTERACTIVE, wishing Wee (pictured) all the best and continued success in her new role. The spokesperson added that an announcement about APBS’ new marketing director will be made in due course. According to her LinkedIn, Wee has spent close to a decade with APBS and was head of channel marketing for close to three years before being promoted to marketing director. She replaced Venus Teoh in 2018 who went on to helm the role of Tiger’s global brand director from 2018 to 2020, according to her LinkedIn. Among the list of roles Wee took on during her time at APBS included senior brand manager for Guinness; channel marketing manager, take-home channel; and key account manager. Wee was also a global account manager at FedEx and assistant key account manager at General Mills, her LinkedIn said. MARKETING-INTERACTIVE has reached out to Wee for a statement. APBS recently launched a new premium wheat beer from the Austrian Alps named Edelweiss, tapping into the fast-growing demand for wheat beer in the country.…
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