Apple Music Exec Talks AI on Billboard’s On The Record Podcast

Trending on Billboard What makes music streaming services distinct from one another? In the early years, the answer was easier. Back then, exclusive releases were common. Jay-Z, for example, made that a core reason to subscribe to Tidal. Apple Music had its own special drops, including Frank Ocean‘s Endless, the visual album he used as a smart tool to quickly fulfill his label contract before dropping the self-released Blonde, also on Apple Music, one day later. Related After that, however, exclusive drops have largely ceased to exist, forcing top competitors like Spotify, Apple Music, Amazon Music and others to search for new differentiating factors. Spotify, for example, bolstered its service with valuable other offerings, like podcasts and audiobooks. It also launched a number of shareable music discovery concepts like Daylist, Wrapped and AI DJ. Apple Music expanded radio shows from personalities, like Zane Lowe. It also leaned into its standing as one of the world’s biggest technology and hardware companies to create features, like Spatial Audio, that encourages both a high quality streaming experience and a reason to try their myriad of headphone offerings. Still, it remains a never-ending challenge for music streamers to find ways to stand out from
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