Are Hashtags Still Relevant? Here’s How to Use Them | CO- by US Chamber of Commerce

Hashtags are relevant to your marketing strategy, but they may not have the same impact as they used to. Hashtags have traditionally been a shortcut to tapping into conversations and communities across social media channels. However, algorithms change, and hashtags are no longer as prevalent or as useful as they once were. Here’s what you need to know about using hashtags in the new social media landscape. Are hashtags obsolete in today’s marketing strategies? The short answer: no. Hashtags are still relevant for your social media marketing. However, the way you use hashtags should change; most social media platforms no longer reward hashtags in the same way they used to. Originally, hashtags could be deployed to get your content in front of a wider audience. Content platforms would reward the use of hashtags by boosting your post, taking cues from your hashtags to show it to interested users. “Whether it was trending topics on X (formerly Twitter), niche communities on Instagram, or challenge tags on TikTok, hashtags could easily put your content in front of thousands of people outside your follower base,” wrote MeetEdgar, a social media scheduling tool. That dynamic has changed. Today, social media platforms may actually penalize posts
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