Asahi Super Dry and Snapchat bring AR experience to Vancouver soccer fans –

Asahi’s flagship beer brand, Asahi Super Dry (ASD), has teamed up with Snapchat to give Vancouver Whitecaps fans an immersive AR experience while cheering for their team. Fan who watched the game from the sponsored Asahi Super Dry Landing at BC place on Sept. 30, had first access to the brand’s exclusive activation, which ASD will also run at the upcoming Oct. 4 game against St Louis City. The life-size AR mirror allows them to play a game of keep-up using an augmented reality powered Snapchat lens. The goal of the game is for a player to bounce the MLS soccer ball (in AR) off their head and get the highest score in 10 seconds. The Canadian director and general manager at Snap Inc, Matt McGowan, said that many Snapchat users are huge sports fans and love watching, playing and engaging in gamified experiences. “Asahi Super Dry is committed to connecting with soccer enthusiasts across Canada, which is what made them such a great partner for this activation,” he said. Meanwhile, Japan’s most popular beer has been on a mission to integrate its brand and product into the global soccer landscape for some time. After becoming the official beer partner
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