Associate Appreciation Week 2026 Around the World – Life at Marriott Blog

If you’re new here, Associate Appreciation Week, or AAW, is a moment each year when Marriott properties around the world pause to celebrate the people behind the experiences. It’s not one set program or a corporate template. It’s local, personal, and often a little bit unexpected. And that’s exactly the point. In his note to associates, President & CEO Tony Capuano puts it simply: “Thank you for making Associate Appreciation Week such a meaningful celebration this week. Across Marriott International, teams came together to celebrate just how special it is to belong to this company.” He added, “These moments remind us that our success is made possible because of our people, our culture, and how we show up for one another.” Scroll through this year’s LinkedIn posts and you start to see a pattern. Not in the activities themselves, but in the feeling behind them. In Penang, associates marked the week with energy that spilled across every photo. In Myanmar, teammates shared moments tied to the theme “Begin. Belong. Become.”, grounding the week in something bigger than a single celebration. Across properties, the thread is the same. Pride in the team. Joy in the everyday. A sense of belonging that
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