Some automakers have used augmented reality on the Snapchat messaging app to place virtual vehicles in front of people while they peer at their phones. But these experiences, which re-create walk-arounds and allow users to check out vehicle interiors in some cases, are just product introductions. What if the Snapchat user could go further? Shane Dwyer, Snap Inc.’s U.S. head of automotive, dreams of a day when users will be able to shop for vehicles within the app. He believes the app is just scratching the surface of what augmented reality can do in the auto space. Dwyer foresees a day when someone will be able to configure models on the app. Maybe they’ll be able to change paint colors, try out different wheel options or skim through trim levels before hitting a “shop” button that directs them to a dealership with that vehicle. The store could then contact that user and offer to drop the vehicle off for a test drive. Of course, this scenario isn’t a reality just yet, but it illustrates the possibilities. “I think those are sort of the paths that we’re seeing the business move in right now,” Dwyer told Automotive News. “I think we’re…
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Augmented reality has possibilities for car shopping
