Australians are slowly turning away from Facebook for their news and choosing rival platforms such as YouTube.A study of Australians’ news habits also found while most remain unwilling to pay for online reports, those aware of the media industry’s financial struggles were more likely to pay.The seventh annual Digital News Report: Australia found the proportion of people using Facebook for news dropped from 45 per cent in 2016 to 33 per cent in 2021.For the first time, YouTube (35 per cent) proved more popular than Facebook (34 per cent) for `generation Z’ news seekers (people born between 1995 and 2010).More than 2000 Australian adults were surveyed on how they access news, how they feel it is presented and more.University of Canberra academics and their peers from the University of Oxford in the UK compiled the report.Report co-author Associate Professor Caroline Fisher said misinformation and rival social media platforms were likely contributors to Facebook’s fall.”We know Australians are concerned about misinformation on Facebook,” she said.Newer social media apps such as TikTok were luring young adults from Facebook, she said.Report author Professor Sora Park said Facebook may also have lost fans from the Cambridge Analytica scandal. The political consultancy gained the personal…
Read More
Aussies turn away from Facebook for news
