Automattic CEO calls Tumblr acquisition his biggest failure – NewsBytes

Summarize Next Article The comments were made at the WordCamp Canada 2025 conference What’s the story Matt Mullenweg, the co-founder of WordPress and CEO of Automattic, has called the company’s acquisition of Tumblr his biggest failure. The admission came during a recent Town Hall session at the WordCamp Canada 2025 conference. Despite the setback, Mullenweg remains hopeful about Tumblr’s future and is still working on making it a success story for Automattic. Tumblr’s financial status and technical stack Mullenweg revealed that Tumblr still runs on a different technical stack than WordPress, something he had planned to change by migrating its back end to WordPress infrastructure. However, the move was halted earlier this year due to the high cost of transferring over 500 million blogs from Tumblr. The blogging platform isn’t profitable yet and is being kept afloat by profits from other Automattic products. Efforts to make Tumblr sustainable To make Tumblr sustainable, Automattic has tried cutting costs with layoffs and reallocating resources to more profitable parts of the business. However, these efforts haven’t yet paid off. Mullenweg acknowledged this at the Town Hall session, saying he needs to switch Tumblr over to WordPress but it’s a huge task considering the
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