Backstage or backseat? Snapchat’s pitch to creators faces reality check ‘behind the curtains’

New Delhi: While Instagram and YouTube thrive in the spotlight, Snapchat positions itself as the “backstage” of social media. That was the pitch at Snapchat’s Delhi chapter of Creators Connect, where the platform reminded creators that it is less about polished perfection and more about quick, candid moments. Instead of carefully planned and produced content, Snapchat is where you can open the camera, share what is happening in the moment, and keep it raw. To bring this idea to life, Snap put three of its leading Delhi creators on stage: Shreyas Mendiratta, Vaibhav Navlani, and Amulya Rattan. And fittingly, BuzzInContent.com caught up with the three “Snapstars” backstage, which, in a way, is where everything about Snapchat makes the most sense. Brands, ads, and the balancing act Mendiratta, who has more than 4 lakh followers on Snapchat, explained, “Snapchat requires creators to capture a lot of raw, unfiltered, or heavily filtered content and be very open.” The challenge, though, lies in getting brands to stick in a platform built around fleeting stories. “Brand integration on the platform can be very momentary, especially within Snap Stories, since they are so easy to skip. Therefore, a creator must demonstrate enough aptitude to get
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