Banijay Kids & Family and WildBrain expand partnership to share YouTube content

Banijay Kids & Family, has announced an expanded partnership with WildBrain to share content across YouTube channels. Under the deal, WildBrain, via its world-leading YouTube network, will host a range of Banijay Kids & Family titles, with access to sell direct advertising inventory through its in-house Media Solutions team. Conversely, Banijay Kids & Family Digital will host select WildBrain properties across its own ZeeKay network. Banijay Kids & Family titles heading to WildBrain include seasons 1-6 of “Totally Spies!” in English, LATAM Spanish and Brazilian Portuguese, alongside seasons 1-3 in French; seasons 1-2 of “LoliRock” in English, Spanish and Italian; and the first season of “Mister Maker Arty Party” in English. Meanwhile, a curated selection of WildBrain content will join Banijay Kids & Family’s ZeeKay network, including all four seasons of “Boy & Dragon”; seasons 1-5 of “In the Night Garden” in English and French; and seasons 1-4 of “Slugterra” and season 1 of “Slugterra: Ascension” in English and LATAM Spanish. Dan Lewsey, SVP Digital and Social Media at Banijay Kids & Family, celebrated the deal: “ Banijay Kids & Family and WildBrain each bring a powerful combination of premium kids’ brands and significant digital scale. Together, we’re able to harness
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