Banijay Kids & Family to Manage Care Bears™ YouTube Channels

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a new agreement with Cloudco Entertainment to manage the Care Bears ™ YouTube channels globally. Under the deal, Banijay Kids & Family will assume stewardship of the official Care Bears ™ YouTube channels in English, Brazilian Portuguese, Spanish, and French. A rich catalogue spanning multiple generations of Care Bears ™ IP, including series, specials, movies, and shorts, Banijay Kids & Family will oversee content programming, optimisation, audience development, content protection and brand growth. In addition, the Care Bears ™ content catalogue will be integrated into Banijay Kids & Family’s ZeeKay network of YouTube channels, further enhancing the brand’s reach with global audiences. Dan Lewsey, SVP Digital & Social, Banijay Kids & Family: “With hundreds of hours of content the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalogue is fully optimised for sustained global growth and long‑term results.”   Myles Hobbs, VP, Global Distribution & Digital, Cloudco Entertainment: “YouTube represents an
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