Brandweek will feature live discussions with marketing pros at Dakota Media, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand. To promote the Barbie movie, premiering July 21, Warner Bros. Discovery and Snapchat launched an augmented reality campaign featuring virtual clothing try-on and worldwide Landmarker experiences in the Snapchat app.The Barbie AR lens allows people to virtually try on costumes inspired by the film in augmented reality. There are multiple options inspired by the clothes that stars Margot Robbie and Ryan Gosling wear in the film. In addition to this lens, the campaign will virtually transform real-world landmarks in AR with Barbie’s pink and pastel colors using Snapchat’s Landmarkers technology, which allows companies to create AR experiences that are available in specific geographical areas.On June 30, Barbie-themed Landmarkers launched at the Statue of Liberty in New York, the TCL Chinese Theatre in Los Angeles and the Capitol Building in Washington, D.C. In July, AR experiences will be launched at the Eiffel Tower in Paris, the Colosseum in Rome, Tower Bridge in London, the Sydney Harbour Bridge in Australia and the Brandenburg Gate in Berlin.“Warner Bros. Discovery is executing a phenomenal marketing
Read More
Barbie Turns the World Pink With AR Snapchat Lenses – Adweek
