Brewdog Instagram ad banned for misleading health claims

image copyrightBrewdog image captionThe advertising watchdog agreed and banned this Instragram ad postThe advertising watchdog, the ASA, has banned an advert by controversial brewer Brewdog for misleading claims.An Instagram post for its Clean & Press Hard Seltzer said: “Due to advertising regulations we cannot claim this drink is healthy,” but continued with a reference to a low calorie claim. Brewdog said the ad was “tongue-in-cheek” but agreed not to use it again.Brewdog was also reported to the ASA last week for claiming a competition prize was solid gold and worth £15,000.The Scottish firm had offered 10 people the chance to find a gold can hidden in a case of its beer.Several winners of the gold beer can prize contested Brewdog’s claim about its value when they discovered it was merely gold plated. Brewdog said it stood by the valuation. Meanwhile, the Advertising Standards Authority continues to look into whether the competition breached any of its rules.Healthy beer?The company’s ad for its Clean & Press seltzer ran in January. It said: “Even though Clean & Press is only 90 calories per can, with no carbs or sugar and a little bit of alcohol, this is not a health drink. If you…
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