Business Insider – sitcoms #instagram #socialmedia – LinkedIn

The best new television Business Insider’s Sydney Bradley is watching isn’t on HBO or Netflix. It’s on Instagram, she writes. Flipping through channels — ahem, Bradley means scrolling through her Instagram feed — she’s found herself tuning into episodes of a new generation of sitcoms. There’s “Brooklyn Coffee Shop,” where two deadpan baristas face stereotypical New York City customers. Then there’s “The Ick,” where real-life submissions of dating mishaps are acted out in roughly a minute or less. There may not be a laugh track, but the new comedy shows taking over social media feeds are reinventing the banter of the television sitcom to fit into short-form, vertical video slots. For Bradley, landing on a sitcom in the algorithm is a welcome escape from a barrage of AI slop, podcast clips, and ads. Read more about the rise of short-form sitcoms: https://lnkd.in/etqHSZJz Story by Sydney Bradley (Credit: secondhandex; submityourick; bkcoffeeshop; Tyler Le/Business Insider) #sitcoms #instagram #socialmedia More from this author Explore content categories
Read More