Carousels dominate LinkedIn: generating 11 times more interactions than static images

LinkedIn holds a privileged position in the history of social networks. Not without reason, it was one of the first networks to be created, alongside other pioneers such as Myspace, although their paths have diverged significantly. Now firmly established as the world’s leading professional social network and with over 300 million monthly active users, LinkedIn continues to evolve, becoming one of the first applications that we open every morning. Given this relevance, Metricool has devoted one of its detailed studies to the platform, with the aim of uncovering useful insights into how we utilize and how LinkedIn functions within the field of marketing. To carry out this study, more than 670,000 posts from over 60,000 LinkedIn accounts at an international level were analyzed, during the months of January and February of 2025 and 2026. Through this analysis, Metricool has discovered that the main indicators of interaction have declined compared to last year: likes have fallen by 13%, comments have dropped by 17%, and shares have decreased by 10%. However, not all the news is negative: clicks have increased by 5%, as have other non-visible actions such as link clicks, video views, carousel swipes, or link openings. Taking all of this
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