Celebrate Taylor Swift's 'Midnights' With New Augmented Reality Snapchat Lenses

The filters transport users to Big Ben in London and Grand Central Terminal in NYC for a special ‘Midnights’ experience. Taylor Swift Beth Garrabrant* Swifties now have a whole new way to take part in the Midnights fun. Snapchat teamed up with Taylor Swift and virtual communications company BLNK to create three custom augmented reality Lenses, which transports users to the gates of Big Ben in London or Grand Central Terminal in New York City to unlock a hidden Midnights experience all to the tune of “Anti-Hero.” The augmented reality experience will transform each clock face into Swift’s Midnights clock. Hands on each of the clocks will spin until they stop at midnight, and the entire structure will transform into a larger than life vinyl player, complete with gears, turntables, spinning vinyl and, of course, music from the album. Explore Explore See latest videos, charts and news See latest videos, charts and news Additionally, fans can use Snapchat to scan any edition of the album’s back cover art to unlock a filter in which the three missing pieces of the clock will appear to create a complete clock. According to initial reports to Luminate, Midnights, which was released on Oct. 21, has sold…
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