Chaos edits are the only thing that makes sense anymore

Last week, people were very confused about a TikTok advertisement that appeared to be from Amazon. I’ll try to explain it, but really the only way to understand what I’m talking about is to experience the video for yourself: Basically, there are a bunch of clips from the gaming platform Roblox set to two text-to-speech AIs that just roast each other back and forth, and at every punchline it cuts to a grainy video of someone listening to Flo Rida’s “Low.” The so-called ad wasn’t confusing because it was bad — it was confusing because it was actually really good, at least according to a large portion of the internet. You may have seen similar content circulating social media: Video of marine life against audio of gunshot sounds and the theme from Titanic, spliced together with PowerPoint transitions. A slideshow of mildly cursed images set to Aphex Twin. A series of clip art images and Jason Bateman headshots that appear to create a horror movie about wanting to have sex with Jason Bateman. An imagined vlog of opening night of Swan Lake, as told by Pyotr Ilyich Tchaikovsky and illustrated by clips of Drag Race and the sounds of Nicki…
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