A new startup called Clay, backed by $8 million in seed funding, has built a system designed to help you be more thoughtful with the people in your life, which operates somewhat like a personal CRM. With Clay, you build a collection of the people you meet by connecting your email and calendar with social apps, including Twitter and LinkedIn. Clay then populates each person’s entry with all the relevant information you would need to recall for any future meeting — ranging from their work history to latest tweets to the details on how you met and when you last communicated, among other things. You also can add notes of your own to each entry, click to activate reminders to follow up with certain people and organize entries into groups. The app supports a command bar, keyboard shortcuts and home screen widgets, as well. The end result is something that’s not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system. Clay’s founders instead refer to their app as a “home for your people,” as it’s attempting to carve out a new space in the market for a more personal system of tracking who…
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Clay debuts a new tool to help people better manage their business and personal relationships
