Joyce Tan (Half the industry has between three and eight years’ experience. But we don’t always get to hear their thoughts. As part of a collaboration with GroupM’s Young Leaders Committee nCo, AdNews asked four of GroupM’s rising stars for their perspective on an industry hot topic.) Joyce Tan is a senior media executive at Mindshare and a member of GroupM’s Young Leaders Committee nCo. It was going to be the next big thing, but has Clubhouse has already gone quiet? There are few defining moments where my media life crossed over into my home life in an unexpected way. The day my dad and mum excitedly requesting a Clubhouse invite from their two daughters over a family Zoom call on a quiet Sunday afternoon. How bizarre. I wondered why they needed an invite to their own sports clubhouse when I knew their membership wasn’t due to expire for years. Until it dawned on me, after a split second, that my parents were talking about the social networking app Clubhouse. If it made it to my parents, surely it had moved beyond niche groups. But now, after Clubhouse made mainstream headlines thanks to Elon Musk’s publicity, where is it at? Is it a platform brands should…
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Clubhouse – Fad or Future?
