Photo: Steve Eichner/WWD/Penske Media/Getty Images.Tavi Gevinson at the Marc Jacobs runway show in 2010.If you were online in the early 2010s, you probably remember the emergence of several digital fashion subcultures. Tumblr kids in fishnet tights and scuffed Dr. Martens established their scuzzy, soft grunge aesthetic. Meanwhile, fashion bloggers with Lookbook.nu accounts posted ‘fit pics in skinny jeans, camel coats and heeled ankle boots. Elsewhere, in the blogosphere, teenagers rummaged in their closets to try and recreate avant-garde runway looks or scoured thrift stores for original 1960s shift dresses to pair with clashing knee-highs. The latter’s mismatched, vintage aesthetic is now experiencing a revival courtesy of it-girls like Bella Hadid, Iris Law and Emma Chamberlain who, lately, have been experimenting with mixed textures, colorful patterns and kitschy accessories that wouldn’t look out of place on a late-00s style blog like Susie Lau’s Style Bubble or Tavi Gevinson’s Style Rookie. Back then, these bloggers and their contemporaries cultivated an anti-minimalist “cluttercore” fashion aesthetic characterized by rainbow hues, mismatched textures and a studied interest in vintage style. Celebrities like Elle Fanning, Florence Welch and Alexa Chung were also known for dressing in this chaotic, twee-adjacent style at the time, while established fashion faces
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Cluttercore: Why The 2010s Blogger Aesthetic Is Back In Style
