COLUMN: A LinkedIn Tutorial for Emergency Managers – HSToday

In late January of 2025, I posted a piece on LinkedIn called  FEMA Truth . I hit publish, closed my laptop, and went about my day. Within hours my phone began lighting up. Notifications stacked on notifications. Likes, reposts, thoughtful comments. Direct messages from people I had never met. My profile views spiked. Professionals across the country were engaging in a serious conversation about the future of our field. In the end,  267 reactions, 61 comments, 75 reposts, 48.707 impressions, 128 profile views, 44 new followers.   It felt great.   It was also humbling. Because most of my posts do not do that.   Last week I posted what I thought was a meaningful piece from the  Survivor’s Perspective .  Something we do not consider enough.   6 reactions, 0 comments, 1 repost, 175 impressions, 1 profile view.   Most of my posts, like most posts from emergency managers, receive modest engagement. A handful of likes. Maybe one comment. Then they quietly disappear down the feed.   The difference is rarely luck. It is usually content, design, timing, and intentional engagement. LinkedIn is not random. It rewards clarity, relevance, and interaction.   If you want your voice to travel further, here is a practical guide.   Start With Content That Serves   The FEMA Truth
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