Could Meta's Threads deal a knockout blow to Twitter? – The Guardian

If Threads truly is a Twitter-killer then it claims it is going to do it with “kindness”. Mark Zuckerberg, whose company Meta launched the rival platform this week, put forward the idea that positivity would be a big difference for a product that looks remarkably similar to its rival.“We are definitely focusing on kindness and making this a friendly place,” he wrote on his Threads account.He added that Twitter had underachieved because it failed to stay positive and that being “friendly” would be key to the success of the new service, although one amicable exchange between the Meta chief and a mixed martial arts professional on Thursday served as a reminder to users that Zuckerberg recently accepted Elon Musk’s offer of a cage fight.Turning negative into positiveThe focus on positivity, from a company well used to content controversies of its own, is a telling indication of how the tech industry views Twitter’s performance under Musk’s ownership. Twitter is threatening to sue Meta over what it has described as a “copycat app” but if there is one thing Zuckerberg is keen to avoid replicating, it’s the negativity stalking that platform.When Musk took over Twitter in a $44bn (£38bn) deal last October
Read More