Crown Media and YouTube TV Reach Agreement to Bring Hallmark Channel … – Business Wire

NEW YORK–(BUSINESS WIRE)–Crown Media Family Networks, the country’s leading destination for quality, heartwarming entertainment, and YouTube TV have reached an agreement to launch Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama on the streaming service, the companies announced today. The launch of Crown Media’s linear networks expands Hallmark’s footprint on YouTube TV, which already carries the company’s SVOD service, Hallmark Movies Now, as an optional add-on offering. Giving YouTube TV’s millions of subscribers entrée to Hallmark’s signature brand of feel-good programming, the deal comes just as Hallmark Channel and Hallmark Movies & Mysteries prepare to launch their highly-anticipated holiday programming initiatives – Countdown to Christmas and Miracles of Christmas, respectively. “Coinciding with the kick-off of Hallmark Channel’s Countdown to Christmas and Hallmark Movies & Mysteries’ Miracles of Christmas the launch of our linear networks on YouTube TV is perfectly timed, allowing the service’s customers to join the tens of millions of viewers who have made our networks the country’s most beloved seasonal destination and indisputable leader in holiday programming,” said Crown Media President & CEO, Wonya Lucas. “Our content, rooted in celebration, joy, optimism, and human connection, has never been more in demand, and we are confident the addition…
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