Death of the Bluebird: The Twitter we once knew is `X-ecuted – The Daily Aztec

After billionaire Elon Musk took over Twitter, the popular social media news application began its impulsive renovation into “X,” the so-called “everything app.” Musk, who purchased Twitter in April last year, informed 450 million users about the changes in the brand’s image, including the name, and most importantly, the iconic blue bird logo we all once knew. Even though responses from the users was mostly negative, Musk still decided to continue the rebrand. What is Musk’s fascination with this letter? Tesla Model X, SpaceX and even his child’s first name has to do with X. It seems like he is trying to make a statement about the things he owns. Less than a year after he purchased the app, Musk already began monopolizing the app in unison with his other owned businesses, beginning with his favorite letter: X. There is uncertainty about what this rebrand will do to the Twitter we know. Twitter was designed back in 2006 with small, intentional details that defined the app’s identity. Written posts were named “tweets” because they represented small exchanged messages similar to what birds do by “tweeting” in the form of user connectivity. Even smaller features on the app were designed according
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