Digital advertising is transforming like never before – is your team up to speed? – MSN

© Provided by The Financial Express ET Media Labs Performance marketing traditionally has been about bringing your product in front of the right TG at the right time, leveraging the power of data & advertising channels like Meta Ads, Google Ads, Snapchat, etc. Given the depth & control that most of these Ad platforms provided in using data to build the right audience segment, bidding strategy, negating various audience types based on data points, etc. there was a lot that one could do on the ad platform itself to drive scale in an efficient manner and win precious impressions, clicks and conversions over competitors.   Now with the advent of AI and the world going cookieless, the turf is changing. A lot of powerful targeting options, growth hacks, bidding strategy, etc which was/is possible so far, is slowly going away or are being rendered useless as the giants like Meta & Google focus more on AI-driven products like UAC, UACe, PMax, AAA, Shopping Advantage Ads etc.  And on the contrary, branding is becoming a more and more data-rich exercise. With all major ad platforms coming up with richer targeting options, offline channels like TV, Print & OOH going digital and therefore
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