Direct Your Attention: Twitch's resilient surge

By Owen Mason-HillDecember 3, 2020None, perhaps other than TikTok, have seen quite the influx of viewership and mainstream attention as Twitch, a platform where users can watch live-streams from their favorite creators. COURTESY PHOTO While many industries have been crippled by the pandemic, none has surged quite as much as online entertainment. Internet platforms like YouTube, TikTok and Instagram have seen greatly increased interactions and have seen their user-bases grow exponentially. None, perhaps other than TikTok, have seen quite the influx of viewership and mainstream attention as Twitch, a platform where users can watch live-streams from their favorite creators.  When you log into Twitch, you are immediately inundated with a smorgasbord of channels arranged by category. Within the vastness of Twitch’s creator base, viewers can find categories and channels that serve their most minute interests. Though Twitch started as a site where fans of video games could come together, its largest category has quickly become the “Just Chatting” section, wherein you can find streamers discussing politics, watching live sports games, cooking or — as the name would suggest — simply sitting in their rooms talking. Instead of Twitch relying on a recommendation algorithm like its peer sites, it lets its…
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