DomainDemo: a dataset of domain-sharing activities among different demographic groups on Twitter

Background & Summary Social media play a significant role in the distribution of information 1,2,3 , serving as essential sources of information for millions of users, especially in critical contexts such as elections 4,5 and public health crises 6,7,8,9 . The content shared on social media originates not only from the users themselves but also from a wide array of sources. In particular, posting and re-sharing links to external websites (URLs) are key mechanisms for disseminating web content on social media 10,11,12,13 . For some websites, this is a crucial way of getting traffic and for users to access their content 14,15,16,17 . For instance, Chen et al. demonstrate that social media are responsible for a substantial portion of referred visits to thegatewaypundit.com, a popular far-right news website, by analyzing its web traffic data 18 . The significance of social media in information distribution has attracted considerable research attention in recent years. However, our understanding of the role demographic factors play in this process remains limited 19,20 , even though their importance in online discourse has been discussed in prior work 21,22,23,24 . Typically, the data provided by platforms to researchers lack user-level demographic information 25,26,27 . When researchers rely
Read More