Don’t Believe YouTube’s Emmy Hype – Vulture

By Nicholas Quah , a Vulture critic who covers podcasts, television, and pop culture A win for SubwayTakes would not be what it seems. Photo: SubwayTakes/YouTube With SubwayTakes, YouTube is having its breakthrough moment — a tipping point that, years from now, will mark the moment the television Establishment finally welcomed the creator economy, or at least its more polished YouTube-facilitated shows, into Hollywood as its equal. That’s certainly the story YouTube would like to tell, anyway. CEO Neal Mohan argued in a May guest column for The Hollywood Reporter that creators “deserve the same acclaim as other creative professionals.” So when SubwayTakes landed a Primetime Emmy nomination for Outstanding Short Form Comedy, Drama or Variety Series last month, it seemed to offer an end to years of supposed snubbing. “A milestone for the entire creator community,” host Kareem Rahma called it. But the Emmy nod isn’t, in itself, a milestone. What it actually represents is much smaller: a win for YouTube’s awards campaigning, confined for now to a category that’s spent most of its existence as the Emmys’ junk drawer. It may well be a prelude to YouTube becoming a larger force in Emmys land, but there’s no guarantee
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