Drake and Kai Cenat to Give Away $300K Live on Twitch as Kendrick Lamar Plays Toronto

While Kendrick Lamar and SZA headline the Grand National Tour in Toronto tonight, Drake has his own primetime moment planned—just not on stage. The 6 God is teaming up with Twitch megastar Kai Cenat for a $300,000 livestream giveaway , doling out $15,000 each to 20 up-and-coming directors chosen from a global pool of submissions in the “Somebody Loves Me” music video contest. The stream airs tonight at 8 p.m. EST on Cenat’s official Twitch channel , and it promises to be one of the most significant creator-driven events of the year. From Music Critique to Global Contest The challenge was born after Kai Cenat openly roasted the visuals  for Drake’s “NOKIA” video earlier this year. Rather than firing back, Drake handed over the creative reins to the fans, launching a contest tied to his collaboration with PARTYNEXTDOOR on the track “Somebody Loves Me” from the album $ome $exy $ongs 4 U. Participants were asked to submit video treatments ranging from 30 seconds to 1 minute by May 24 , with the top 20 entries receiving a $15,000 production grant to bring their vision to life. The final music video will be an eclectic patchwork of fan-created visuals stitched into one
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