Duolingo deletes Instagram, TikTok content: ‘We’re experimenting with silence’ | PR Week

PITTSBURGH: Is another PR stunt in the works from Duolingo? The world is just getting over the rollercoaster ride that was the  death — and return — of the language-learning app’s green owl mascot, Duo. As Duolingo has 16.7 million followers on TikTok and 4.6 million followers on Instagram, it came as a surprise when the language learning app scrubbed all of its popular content from the social media platforms over the weekend. Eagle-eyed social media users noticed the content was gone from its pages on both platforms on May 17. Duolingo has also removed its avatar from both platforms and written the message in its bio at the top of its profiles “gonefornow123” along with emojis of two dying roses and three eyes.  Duolingo’s content remains up on its X and YouTube pages. On X on May 16,  Duolingo posted, “REAL EYES REALIZE REAL LIES” along with the three eye emojis.  When quizzed about what is going on, a Duolingo spokesperson told PRWeek, “Let’s just say we’re experimenting with silence. Sometimes, the best way to make noise is to disappear first.” This month, Duolingo’s marketing team  got a shoutout  on the language app’s Q1 earnings call. Duolingo cofounder and
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