Executives who feel under pressure do not have time to mess around with the description of what they do. They are desperately clinging on to posts such as chief executive officer and chief financial officer whose currency – unlike technoking – is universal. Jokey names are a bad look when you are losing investors money.A boss emboldened to embrace a daft job description or hand them out may make increasingly risky bets. Musk’s new title follows Tesla’s decision to invest $1.5 billion in the notoriously volatile cryptocurrency bitcoin. Shing’s 2011 appointment followed AOL’s vast purchase of The Huffington Post. One month later, losses triggered a 30 per cent share price drop.Financial Times
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Elon Musk's new title could come before a fall
