Elon Musk's Twitter rebrand: Meta and Microsoft already have IP rights to letter 'X'

One lawyer said there is a “100 per cent” chance Twitter will get sued over changing its name to X. Twitter is already facing a number of lawsuits following Elon Musk’s takeover of the company – and now its rebrand could see it facing even more.The billionaire announced on Sunday that Twitter was being rebranded as X, unveiling a new logo for the social media platform, a stylised black-and-white version of the letter.According to experts, this rebrand could be legally complicated as other tech giants such as Meta and Microsoft already have intellectual property rights to the same letter.”There’s a 100% chance that Twitter is going to get sued over this by somebody,” said trademark attorney Josh Gerben, who said he counted nearly 900 active US trademark registrations that already cover the letter X in a wide range of industries.Owners of trademarks – which protect things like brand names, logos and slogans that identify sources of goods – can sue, claiming infringement, if other branding would cause consumer confusion.This can result in monetary damages being demanded to blocking the use of the brand name itself.Microsoft has owned an X trademark since 2003, which is related to communications about its Xbox
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