Enter Leyra—Accedo’s new TVaaS venture coming for Vimeo’s lunch – Rethink

Your browser is not supported. Please update it. The merger of OTT video technology builders Accedo One and Magine Pro has been confirmed under a new standalone company called Leyra—the Swedish word for ‘clay’. Accedo, the Swedish TV app developer, retains full ownership of the new venture, and by all accounts is very much leaving Leyra to its own devices, with a separate leadership team, P&L, and budget. Back in December, Faultline pre-emptively pegged the combined entity as possibly the most credible mid-market OTT platform vendor in Europe, roughly on par with Zattoo. Now that the two platforms have officially fused under a new moniker, the question is whether Leyra will prove as malleable yet resilient as clay, ready to be molded to broadcasters’ needs, or if it… A subscription is required to read this content. Contact us to learn more about subscribing. Already a subscriber? Please login for full access New to Faultline? Sign up for our weekly research highlights, delivered direct to your mailbox.
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