Every Drink Brand Should Follow AriZona's Lead – The Takeout

I spent a good chunk of my childhood shuffling in and out of my local White Hen Pantry convenience store, picking out treats after swim lessons or cavity-free dentist appointments. The choice was always obvious: AriZona Iced Tea. It was larger than anything else in the beverage case—23 whopping ounces!—emblazoned with Trapper Keeper-esque colors and shapes, and my mom drank it, so it seemed instantly more healthy (it wasn’t) and sophisticated (it was) than the puny soft drinks that stood beside it. Most importantly, though, it cost 99 cents a can, leaving enough change in my two-dollar allotment to tack on a bag of Swedish Fish. Now, 30 years later, when so much has changed, those cans still cost 99 cents. In the midst of historic inflation, how is this consistency even possible?A recent Los Angeles Times article dives deep on the economics of AriZona Iced Tea, which has held fast to the promise on its Big AZ Can for decades. Don Vultaggio, founder of the still independent beverage company he runs with his two sons, explains the various factors that have allowed the brand to stay the course. How does AriZona Iced Tea stay so cheap?“I don’t want to…
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