EXCLUSIVE: Uniqlo and Hypebeast Team on Apparel Collection – WWD

Hypebeast is going further into the fashion world with a new collaboration. The media company is teaming with Uniqlo on an apparel collection called UT Hypebeast Community Center, which will be released Monday. The collection is inspired by community clubs and “envisions how the Hypebeast community looks in the universe of Uniqlo,” according to both companies. The collection was designed by Japanese artist Kosuke Kawamura, who teamed with four collaborators chosen by Hypebeast, including artist Sean Wotherspoon, design collective Actual Source, media company FaZe Clan and lifestyle brand Peaches. “I am glad that we are able to collaborate with Hypebeast on this collection, as the concept and graphics were created by leveraging their strengths,” Kawamura said. “This collection well incorporates UT’s brand philosophy of expanding people’s interest in creative cultures they may not have known existed.” A style from the UT Hypebeast Community Center collection. The collection is divided into four clubs — Collectors Club, Book Club, Computer Club and Auto Club — and offers four long-sleeved T-shirts and two jackets designed with a streetwear vibe. The collection is priced at $29.50 for the T-shirts and $69.90 for the jackets and will be available at Uniqlo stores.  “Kosuke-san fully understood
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